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Paragraphs are the building blocks of papers. Many students define paragraphs in terms of length: a paragraph is a group of at least five sentences, a paragraph is half a page long, etc. In reality, though, the unity and coherence of ideas among sentences is what constitutes a paragraph. A paragraph is defined as “a group of sentences or a single sentence that forms a unit” (Lunsford and Connors 116). Length and appearance do not determine whether a section in a paper is a paragraph. For instance, in some styles of writing, particularly journalistic styles, a paragraph can be just one sentence long. Ultimately, a paragraph is a sentence or group of sentences that support one main idea. In this handout, we will refer to this as the “controlling idea,” because it controls what happens in the rest of the paragraph.

Although most people consider piranhas to be quite dangerous, they are, for the most part, entirely harmless. Piranhas rarely feed on large animals; they eat smaller fish and aquatic plants. When confronted with humans, piranhas’ first instinct is to flee, not attack. Their fear of humans makes sense. Far more piranhas are eaten by people than people are eaten by piranhas. If the fish are well-fed, they won’t bite humans.

Once you have mastered the use of topic sentences, you may decide that the topic sentence for a particular paragraph really shouldn’t be the first sentence of the paragraph. This is fine—the topic sentence can actually go at the beginning, middle, or end of a paragraph; what’s important is that it is in there somewhere so that readers know what the main idea of the paragraph is and how it relates back to the thesis of your paper. Suppose that we wanted to start the piranha paragraph with a transition sentence—something that reminds the reader of what happened in the previous paragraph—rather than with the topic sentence. Let’s suppose that the previous paragraph was about all kinds of animals that people are afraid of, like sharks, snakes, and spiders. Our paragraph might look like this (the topic sentence is bold)

DIGITAL MARKETING

DIGITAL MARKETING

Digital marketing is . It helps businesses target specific audiences, track results in real time, and build strong brand awareness at a low cost.Key Channels Places paid ads on websites and search engine Helps a website show up higher in search res Uses apps like Facebook and Instagram to connect with people.

Digital ma¹rketing is the practice of promoting products and services through online platforms such as websites, search engines, social media, email, and mobile applications. It helps businesses reach a larger audience, build brand awareness, and increase sales at a lower cost than traditional marketing. Popular digital marketing techniques include search engine optimization (SEO), content marketing, social media marketing, pay-per-click advertising, and email campaigns. Businesses can track customer behavior and measure campaign performance using analytics tools. As internet usage continues to grow, digital marketing has become an essential strategy for companies to connect with customers and remain competitive.

digital marketing